**posts with red text have been revised after feedback.
Showing posts with label FINAL CONSTRUCTION. Show all posts
Showing posts with label FINAL CONSTRUCTION. Show all posts

Tuesday, 18 March 2014

FINAL MAGAZINE ADVERTISEMENT


My survey results said that my advertisement had a good design, layout and language overall. The only parts that I altered was adding quotes at the top of the page with ratings. I included this because I noticed that many other adverts had ratings on in order to entice the audience to buy the product. I included quotes from well known musicians, magazines and music companies which meant that the audience would be able to make assumptions on the product based on how the reviewers felt. In addition to this, I made the text bold which made the contrast between text and background greater. I also added in the new front cover which tied in all of my products together. 

FINAL DIGIPAK


Following my audience feedback I made alterations to my digipak to ensure that it appealed to my target audience and would serve its purpose in persuading the audience to buy it. In my first draft I didn't include a spine which meant that the digipak was ill-fitting in the case. However, now it fits well because the spine makes it so it has the correct dimensions. 

The main response from my feedback was that the front panel wasn't readable. This is problematic as the audience need to be able to see the title and artist's name. I swapped one of the inside panels and front panel which allowed more space for Emily's name and title. I had to re-edit the photograph as I felt the eye and lips were too dark. As these are two crucial facial features in terms of identity I decided to ensure that these were more highlighted. What's more, Sophie's expression on the new front cover is more serious and edgy, meaning that people are more intrigued to find out what's inside the digipak. The panel on the inside is now more friendly and personal, meaning that the audience gets the gratification of a more personal 'greeting' on the inside once they have bought the album. 

I also altered the disc tray as I recognised that many of the products I analysed had important information on the tray and CD. Essentially, these sections of information would be crucial for a record label to ensure that the artist's music isn't duplicated or copied in any way. This reduces piracy and earns the artist more money. In addition to this, I added similar text on the back of the digipak which details the rights and limitations of the album. 

Below is the digital version of my digipak that I printed with a close up of the spine beneath it:










Friday, 28 February 2014

Construction of Magazine Advertisement

I began by measuring the correct canvas size and inserting a base candle layer to build on top. The photo I used already had a black background, however it didn't stretch across the whole width of the page so I used the smudge tool to extend the width of the photo and blend in each area. I then inserted two new layers with other candles and reduced the opacity so all three layers could be seen. Again, the layers didn't quite equal the width of the page so I had to use the smudge tool to extend the sides and blend together. Following this, I merged all three layers and used the brush tool to colour the rest of the page above black to make the whole thing black with the candles at the bottom. I added a purple colour overlay and reduced the opacity to keep the same colour scheme as the rest of my works. I noticed that this purple overlay decreased the prominence of the flames so I used the magnetic lasso tool to cut around each flame and paste it on a new layer. I then decreased the opacity slightly and used the smudge tool to fix any edges.

I increased the size of the digipak by around 1 inch and inserted it onto the advertisement. To ensure that it was central I used Photoshop's inbuilt rulers and measured the distance between each side. Next, I added the white ruled border around the digipak using the line tool on a 3pt weight. I then added the text using the same font that I have used for the rest of my works to keep the same style. I centralised it using the ruler again and then added another 3pt rule inbetween the two lines.

I decided to add a quote in from Emily's Soundcloud page as I noticed that many of the advertisements I studied had quotes and ratings of the artists or bands. I chose one that I felt would encourage people to buy the album: "Emily is truly living and breathing music". This also fit in the space that I had and allowed me to use a reasonable font size, allowing the audience to read it easily. I inserted another 3pt rule to separate the text and keep it simple to read. I added four stars below the quote as this would allow the audience to see how good the album is without reading the quote as stars are a common rating symbol.

I added the logos at the bottom of the digipak after individually editing them on Photoshop to get rid of the background and decrease their size. Much like the back of the digipak, I used a rule to separate each logo. In all, the magazine has been constructed using the 'Z' format as it allows the audience to quickly scan the page, gathering the information that they require.

Overall, I'm pleased with how the magazine advertisement turned out and I feel that it follows the typical conventions that I found in my research investigations. I think I have included all the essential bits of information needed on a magazine advertisement and enhanced 'Emily's' star image by including further imagery of her. Below is the magazine advertisement:

Tuesday, 25 February 2014

Construction of Digipak


Over the last few weeks I have been constructing my digipak according to my research and planning. Above is a GIF of the final product and below is a break down of how each panel was constructed. 

The disc tray was simple to construct in terms of editorial work as I only added one photograph to the panel. I began with a blank canvas and altered the colour to the same as the other panels. I then added the disc circles to the panel using the custom shape tool and the circle. This meant that I needed to use Photoshop's inbuilt ruler tool to ensure that the circles were evenly spaced and that the cross went directly through the middle. After this I added the four circles around the outside of the disc which would be the parts of the tray holding the disc in place. I had to use the brush tool to hide the parts of the circles that I didn't want and tidy up any uneven edges. Emily's name and the album title was placed either side of the centre circles. Finally, I added the flame by adding a new layer and opting for the "lighten" effect. This was still too harsh so I lowered the opacity and blurred, burned and smudged the edges to create a softer look. If a CD was produced it would have the same imagery printed on it as the circular part of the disc tray it sits in. Overall, I'm pleased with how this panel looks as it's only a simple design but effective in continuing the theme of my digipak.

The first spare panel was slightly harder to edit as I had to ensure I was adding the correct effects but still keeping the quality of the photo. I began by getting rid of the original white background that Sophie was standing in front of by using the magnetic lasso and brush tools to colour the sections I wanted in the correct colour. I then noticed some white parts could be seen on the edges of the parts I had cut where the background was still visible. To rectify this I used the smudge and blur tool to ensure that it looked even and professional. I left a slight edge around Sophie as she was wearing a black dress and it was slightly hard to distinguish between her and the background. However, I don't feel that this compromises the quality of the photograph on the panel. Finally, I added the purple colour overlay and matched it to the same colours as the other panels.

The message panel was, again, slightly more complex to edit as I was adding more text. I began by cropping the photo down to the correct size and adding the correct colour layer. I felt that the colour layer made the flame look less bright so I used the magnetic lasso tool to select the flame and copy it onto another layer. I increased the brightness on the flame to ensure that it stood out on the panel. Following this I added the text and played around with the size and position. I settled on making the top row larger font and the bottom row a smaller font so I could fit in all the text I wanted. Finally, I added a line to separate the two lines of text and make it look more neat and constructed.

This spare panel was quite simple to edit as I only needed to make colour and brightness adjustments after cropping it. I began by adding the purple colour overlay which matched the rest of the colour scheme. However, the purple made the eye quite dark. Following my analysis of other digipaks I decided that having a direct mode of address would build the relationship with the audience and create a star image. Therefore, it's crucial that the eye doesn't blend in with the rest of the picture and stands out in some way. I used the magnetic lasso tool to cut around the eye and then increase the brightness and contrast. This left quite a harsh edge around the eye so I used the blur and smudge tools to fade this into the rest of the picture.

The back cover was one of the most complicated panels to edit due to all of the details that it had on it. I started off by cropping the photo and adding the purple colour overlay. I then typed up a list of Emily's songs in the order that they appear on her Soundcloud (her chosen track list order). I altered the font size and the position of the text until I was happy with where it was and what it looked like. Next, I added a line down the side of the tracks. This line follows the style that I had on one of my inside panels and makes the side look more neat and professional. I used the line tool to make a barcode at the bottom of the back cover because I was unable to find one that was white and was small enough to fit exactly where I wanted it. I used varying line sizes much like a normal bar code. I found a Parlophone records logo on Google and used a new Photoshop window to get ride of the white background (using the magnetic lasso tool) and make the letters white to match the colour scheme. Finally, I added Emily's social media links by getting the logos and using the same editing technique that I used for the Parlophone logo. I added her handle above the logos and a white line to separate them from the record logo. I'm really pleased with how the back cover looks because it's arranged in such a way that would appeal to the audience and it's easy to read. The blank space next to the candle allows enough room for there to be a lot of essential text which looks aesthetically pleasing.

The front cover was the most complicated panel to edit for many reasons. It was the first panel that I edited, therefore I was still getting to grips with using Photoshop and there were also a lot of components that meant it could have looked fake or tacky. I began by editing out the white background behind Sophie using the magnetic lasso tool. I changed it to black and used the blur and smudge tool to make the difference between the new background and Sophie's hair less obvious. I then added the purple colour overlay on the photo and used the magnetic lasso tool again to cut out her eyes and increase the brightness and contrast. In my plan I only put one flame on the cover, however when I was editing I thought it looked better with two and the use of the double flame created almost a reflective appearance. I created a new layer and added both flame pictures. The text layers were difficult due to the lack of blank space, meaning I had to opt to put the text over Sophie's forehead and along the side of the front cover. Although I don't think this looks visually distorted, I feel that they could have been positioned differently had there been more blank space. Having said that, I don't think the text isn't read-able or out of place.