Following my audience feedback I made alterations to my digipak to ensure that it appealed to my target audience and would serve its purpose in persuading the audience to buy it. In my first draft I didn't include a spine which meant that the digipak was ill-fitting in the case. However, now it fits well because the spine makes it so it has the correct dimensions.
The main response from my feedback was that the front panel wasn't readable. This is problematic as the audience need to be able to see the title and artist's name. I swapped one of the inside panels and front panel which allowed more space for Emily's name and title. I had to re-edit the photograph as I felt the eye and lips were too dark. As these are two crucial facial features in terms of identity I decided to ensure that these were more highlighted. What's more, Sophie's expression on the new front cover is more serious and edgy, meaning that people are more intrigued to find out what's inside the digipak. The panel on the inside is now more friendly and personal, meaning that the audience gets the gratification of a more personal 'greeting' on the inside once they have bought the album.
I also altered the disc tray as I recognised that many of the products I analysed had important information on the tray and CD. Essentially, these sections of information would be crucial for a record label to ensure that the artist's music isn't duplicated or copied in any way. This reduces piracy and earns the artist more money. In addition to this, I added similar text on the back of the digipak which details the rights and limitations of the album.
Below is the digital version of my digipak that I printed with a close up of the spine beneath it:
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