Theory Hunt

• Althusser - interpellation
• Individuals turned into subjects.
• "Ideology represents the imaginary relationship of individuals to their real conditions of existence".
• "Ideology has material existence".
• "All ideology hails or interpellates concrete subjects".
• "Individuals are always-already subjects".

• Barthes - images reinforcing cultural myths
• Myths are representations of the main ideologies today.
• Barthes said a myth is "a representation of the dominant ideologies of our time".
• Myth structure = 2nd order semiological system. 

• Barthes - death of the author
• A criticism of the fact that authors include parts of themselves in their interpretation of texts.
• Wrote an essay arguing against traditional literary criticism's practice of incorporating the intentions and biographical context of an author in a text interpretation.
• Argues writing and creator are unrelated.

• Mulvey - male gaze
• Film audiences view characters from perspective of heterosexual male.
• Relegates women to the status of objects.

• Winship - gender complicity
• When women see other women in the media they see a morally wrong image that males have defined. 
• "the gaze between cover model and women readers marks the complicity between women seeing themselves in the image which the masculine culture has defined".