Audience Research: Current Trends

I decided to look at artists of a similar genre to Emily to gather information on current trends in the industry. This will help me when attempting to appeal to my target audience as I will be able to reflect upon the artists' work and gauge whether mine would appeal to a similar target audience.

When looking at some of their marketing materials and imagery, it's clear to note that they all keep a theme throughout their work to ensure their brand identity is kept the same. When creating my music video, digipak and magazine advert I will keep the same style of imagery throughout. This would help a newer artist in the industry by allowing them to create an identity and attract their target audience. The fonts used are usually serif or hand written to create a synthetic personalisation - this is something I will have to consider when creating my digipak and advert. Darker areas are used on the digipak and advertisements so the songs or information can be placed there and be easily seen.