Case Study: Magazine Advertising

Common Features:
- The 'Z' formation - guiding the audience's eye around the advert allowing them to get all the important information.
- Imagery of the artist/band - Every advert had images of the act apart from the 'You Me At Six' advert.
- Web link - address to other media platforms - synergy.
- Release date - when to buy the album/single.
- Ratings/endorsements - from other media outlets.
- Use of black - makes the writing stand out. Conventional.
- Record label logo - endorses record label.
- Consistent theme - fonts, logos and imagery.
- Tag line - draws the reader in.
- iTunes and Play.com - synergy.

Common Phrases:
- Out Now
- The New Album